The Pure Putt Grip

Change Your Grip - Change Your Game

This may be the most simple and straight forward putting aid ever. Rather than continue to practice and ingrain the same tension filled grip on the course round after round, this product gives you a visual aid on your current putter to ensure consistency freeing up your natural putting stroke, GUARANTEED!
For sale at $29

What is the "Contemporary Grip"?

Before discussing the "Pure Putt Grip" it is important to better explain exactly what the "Contemporary Grip" that Daniel advocates adamantly enough to release dedicated training aid is. Essentially, for decades it has been taught and believed that the putter should be placed deep into the palms in order to better "control" the stroke when in reality it leads to hitting the ball and what many call a "pop" stroke. Greens used to be much rougher and required more force to be put onto the ball through the stroke to get it to the hole. Today however, greens on golf courses have never been better or rolled truer, but despite the change many still use that same palm based grip trying to brace to hit the golf ball, and not stroke it.

In the full swing we preach keeping the club out of the palm and into the fingers in order to keep tension out of the situation and improve feel through the swing. We know this to be true, so why in the area of the game where tension is your biggest enemy and feel your best ally do so many do just the opposite of this? Why do we treat the putting grip as a separate entity when it too is a golf swing?

The "Contemporary Grip" places the putter more into the fingers which biomechanically frees the user of tension and allows the putt to be stroked, thus introducing consistency into the area of the game where so many golfers struggle the most.

The Pure Putt Grip:

This belief in the "Contemporary Grip" and its ability to improve putting for golfers of all skill levels is precisely why Imagen Golf has released the "Pure Putt Grip". All told, this is one of the most simple and straight forward putting aids out there. Rather than simply continuing to practice and ingrain the same tension filled grip on the greens for hours and hours, this product gives users a visual aid on the actual grip to ensure consistency and free up their putting stroke.

The Pure Putt Grip itself consists of two grip sized decals, an instruction card detailing installation and use, and access to Imagen Golf's putting instructional videos. The decal shows the correct placement of the fingers and heel pads for both hands according to the contemporary grip Imagen teaches. Additionally, the product is made of a Mylar material intended to provide durability over time as well as temporary or permanent installation onto any putter grip.

Application and Use:

Installation of the Pure Putt Grip is straight forward. Included with the decals are step-by-step instructions (also viewable on the website) and thanks to the Mylar material you do have some "forgiveness" with the placement should you need to adjust it. Thanks to the design and fringe-like cuts on the decal it installs well on a variety of putter grips with varying angles. For this review it was placed on a Golf Pride, Tour SNSR, and SuperStoke, ZENERGY 2.0 PT, Scotty Cameron, Pistolini Plus Grip and a PXG, PXG Straight III Grip and there were no issues with install and usability. Just as a clarification this is the standard decal is a set size, there are two additional sizes for both smaller and larger sized grips on the market today.

It may be of concern to some that the aid is a "sticker" and therefore durability can be a worry, but the review time spent with the Pure Putting Grip proved that it really is not. The Mylar material that it is composed of held up extremely well through practice use and even in the bag (though abusive bag wear can affect any grip let alone one with a decal attached). The website mentions temporary or permanent installation as an intent with the material and this reviewer was able to re-use the same single decal on three different putters for testing. It is doable, but keep in mind that multiple removals will affect the hold of any decal regardless of the material.

Using the Pure Putt Grip is as simple as it gets. The decal literally tells you where to place your fingers and heel pads on the grip to remove all of the tension from the stroke. Seeing as this user was already utilizing the "contemporary grip" that Imagen teaches it was immediate affirmation of proper hand placement. For those new to the grip, it will undoubtedly take some time to get used to, but the benefit to such a simple training aid is that you do get that same immediate and understandable visual feedback as someone who is already familiar with the grip. It is proof that sometimes the best training aids are the most simple.

Daniel Guest has long been a believer in the putting grip being the key building block to success and fun on the greens for golfers of all skills, and with the Pure Putt Grip he has really grasped onto to an ingeniously simple and effective way to show and not just tell golfers what that "contemporary grip" can do for their games. Though many will talk about putting being the most personal aspect of the game and everyone being different, it bears remembering that the grip is the most fundamental aspect, and the Pure Putt Grip is an effective illustration as to why.